At the heart of what the Hogfarmers do as an organization are the kids, the children suffering through terrible diseases that are painful, and very and very scary. 

By helping them forget their troubles for a little while with some new toys or some awesome gear from their favorite football team, the Hogfarmers hope to ease their tremendous burden, even if only temporarily. Letting them know that people out there care, and are rooting for them to get well can have a major effect on their morale, and in a fight like the one they face, every little bit of confidence and positive energy helps.